Marcus Hiles instructs renters looking to sign a new lease to remember a few factors that may affect the price of rent. A recent Forbes article on how to negotiate rental prices explained that collecting information on the area, the landlord, and what current tenants are paying — either in the same complex or neighborhood – can come into play when pursuing lower rental rates. Renters should try to negotiate prices, in an effective manner. Despite transparently asking for a lower rental price often being ineffective, landlords are not firmly opposed to working out a deal. “Negotiation points for me as a landlord and property manager are length of lease and credit,” said Denise Supplee, co-founder of SparkRental.com, a full-service rental automation company. Another angle, notes HIles, is to pursue a long-term lease, as landlords prefer to keep turnover rates down while still exceeding their profit needs.